Rihanna - Umberella

I chose this video to look at the different shots involved (long shot, medium shot and close up) and the effects, because its all a performance, and in our own video we are planning to have performance shots in it. Also its a RnB genre which is what we are looking at. One specific effect which stood out for me because i haven't seen it in any other music video, is a gradient effect used on the background and on the artist. Although I'm not entirely sure what it has to do with the song/video itself.