The Veronicas Corporate Identites

Here are a few designs me and my group created for the band's new identity. This will represent the band whenever 'The Veronicas' is written (e.g. on a DVD/ CD, Magazine advert etc). This will help the target audience (teenage girls) recognise clearly the design whenever its written.

For most of the designs (one and three) we decided to use pink, as our target audience stereotypically 'like' pink as it has connotations of femininity which will attract our audience. However we decided to combine this with black to make a contrast between the colours and because black has connotations of a kind of rock genre music as the band play Pop rock music, so we thought this would be appropriate, and black is always in fashion and contemporary.

The 'squared' font type also has connotations of a modern age which is why we used it for 'The Veronicas', as they are a new band and need to confine to the Pop style, culture and genre, which we thought the font portrayed.

However the second design down includes a stylised 'kiss mark' on it which in itself has connotations of girls/ femininity as 'girls stereotypically like to kiss things with bright red lipstick on'. We used the kiss mark as a little logo so that if you can't see the actual writing saying 'The Veronicas' but can see the kiss mark, our target audience will automatically know who it is. The font on this design looks like someone has personally wrote it which we think looks different but still has connotations of pop genre.