Appendix 5 Magazine Ideas

Imaginary entity (Ien Ang theory)
Advertisements tell us something about the reader and their interests.

Idea One

Target audience and age groups?
My target audience for my first idea for a music magazine is teenagers to young adults, round the age of 14-25. It will be aimed at males as it will include dark, dull colours and information which will appeal to boys. My intended audience will be stereotypical heavy metal fans.

Mainstream or niche?
My magazine will be niche to appeal to a specific audience to generate circulation and readership within the chosen audience.

Sub genre?
The sub genre on the magazine will be metal/rock.

Name of magazine and connotations?
I have thought about a couple of names for a heavy metal magazine, such as:
Krank – Is an adaptation from the phrase ‘Krank it up’ which is said by rock stars.
Metal Head – Relates to the heavy metal and head banging to it.
Poison – connotes that the music is poisoning, when you listen to it you’ll be hooked.

Ideas for main cover
Fonts: San serif, interesting typography which reflects the audience’s age, as san serif texts are modern and are aimed at younger people.
Colour scheme: Dark colours, mainly black and white to show contrast and so that typography will still be visible.
Layout: Wonky photos to connect with the teen audience. Clear masthead and sub headings.

Ideas for main double page spread article
My double page spread will be an interview for a new upcoming band.

Ideas for other possible contents
Advertisements that are appropriate to the magazine’s audience.

Idea Two

Target audience and age groups?
My target audience for my second idea for a music magazine is teenagers to young adults, round the age of 12-17. I have chosen this target audience again because I can personally relate to it as I’m within my own target audience,, it also means that I can dictate whether other teenagers would be interested in the magazine. It will be aimed at females as it will be bright and colourful. The information also will appeal to girls as there will be free posters of boys inside. My intended audience will be stereotypical pop music fans.

Mainstream or niche?
My magazine will be mainstream to appeal to a wider audience to generate big circulation and readership.

Sub genre?
The sub genre on the magazine will be metal/rock.

Name of magazine and connotations?
I have thought about a couple of names for a teen pop magazine, such as:
Official Girl – Gives the impression that readers will get all the ‘official’ information they’ll need about the pop world when they read the magazine.
Kissalicious – This sounds like a very girly word, it’s a mix between the word ‘kiss’ and the smash hit song from Destiny’s Child ‘Bootylicious. Destiny’s Child were a leading pop group which is relevant to the magazine.
Troublemaker – connotes that teenagers are troublemakers if they read the magazine.

Ideas for main cover
Fonts: San serif, interesting typography which reflects the audience’s age, as san serif texts are modern and are aimed at younger people probably bubble writing.
Colour scheme: Bright colours, mainly pink and white to connect with the target audience because the stereotypical teenage girl likes pink..
Layout: Wonky photos to connect with the teen audience. Clear masthead and sub headings.

Ideas for main double page spread article
An interview with a new up coming pop group.

Ideas for other possible contents
Information about who’s coming to the arena, advertisements about new albums coming out.

Idea 3

Target audience and age groups?
My target audience for my third idea for a music magazine is, again late teens to young adults, round the age of 17-26. I have chosen this target audience because personally I know a lot of people who love dance music and go clubbing, and I don’t think there are many dance magazines available. This means that I would be able to find suitable people to get feedback from. The magazine will be aimed at both genders but probably mostly appeal to females as they are the dominant consumer of dance magazines.

Mainstream or niche?
My magazine will be niche to appeal to a specific audience to generate circulation and readership within the chosen audience.

Sub genre?
The sub genre of the magazine is dance/rave music.

Name of magazine and connotations?
I thought about a couple of names for a teen pop magazine, such as:
Symphonic - Connotes music
!Raver - A raver is the modern day term for someone who goes clubbing alot.
Raveit - Rave it refers to danceing, like saying 'move it'.

Ideas for main cover
Fonts: San serif, interesting typography which reflects the audience’s age, as san serif texts are modern and are aimed at younger people probably graffiti.
Colour scheme: Bright colours, mainly contrasting colours to connect with the target audience because the stereotypical 21st century clubber/raver wears really bright colours.
Layout: Wonky photos to connect with the late teen audience. Clear masthead and sub headings.

Ideas for main double page spread article
Interview with a DJ. Review of a club night out somewhere.

Ideas for other possible contents
The information inside will state upcoming clubbing events e.g. who’s DJ-ing where, and where all the biggest nights out are. This also will appeal to both genders as males and females go out clubbing. There will also be information on the latest dance music releases.