(Left) This is Britney's third album that was released in 2001 which was the most successful album for a female artist or female group and sold 12 million copies world wide.
(Left) This is Christina Aguilera's second English studio album which sold over 12 million copies worldwide and was released in 2002.
her stand out from the back-drop, here they have used a long shot to show the whole outfit(top right). In the bottom right scene the producer has decided to use a stereotype that girls like starkly pink things because they have connotations of femininity. Bottom left, heres a long shot of both the featured artists in the song with a 3D back-drop. The female artist has changed clothes to match the colour scheme of the back-drop, and to show off her wardrobe. The two artists are shown together becuase it is good publicity for the audience to know that they are friends, and look like they 'hang out' together. 
All representations in modern day music videos are mediated by the producer, as Stuart Hall (1980) suggests, the audience have been positioned to accept a preferred representation about the artist’s attitude and lifestyle. The music video shows typical conventions for a modern day ‘pop/R&B’ genre, for example, the artist features in both the narrative and separate shots of the actual (mimed) performance. The narrative itself signifies binary opposition of female vs. Male which is a fairly common narrative in Pop/R&B genre music videos. Other conventions include, pretty young female vocalist/artist, lush locations, fashionable clothing as these conventions for a female pop song help familiarise the audience with the genre as they expect to see this. Another typical convention is that the music video includes a narrative which fits with the song to anchore the meaning.
I have analysed a music video by the Queen of Pop herself, Britney Spears, and the song is called ‘Radar’. I shall discuss how micro elements are used to create macro meanings to represent the artist in a desirable way to engage the audience to watch the video. It is aimed at 15-18 year old girls who will watch it and think of the artist as an ideal self or role model. The mode of address is friend to friend as some of the lyrics are slang which is used by teenagers.
Mise-en-scene is used to create verisimilitude in a variety of ways; the producer includes certain props or iconographic locations that the audience can immediately relate to so the diegetic world, modern day America, is believable. The producer also relies heavily on ster
eotypes within the video as the audience will expect to see them. The artist is shown to be a strong female, to women, an ideal self, but to men, an ideal partner/ sex partner, one example of this is the close up on Britney's perfectly toned stomach which is appealing to men and women as i stated above. This in itself is a typical shot, as in most Pop music videos the women in them are objectified (Laura Mulvey) as sex objects rather than intelligent people. The old fashioned car is another un-expected thing in the video as i would usually expect to see brand new flash sports cars but again it fits in with the
new 'classy' style Britney is displaying in the video. However she follows the usual rules of fashion in the video, show casing what she's wearing, this is stereotypical beacuse its a stereotype that girls love to be in fashion and if your not then you wont be as 'popular' as a person who is, you wont be as 'attractive' hence the fashion indusrty. There is a lovely long shot of Britney in her 'first' outfit, which has been composed using the rule of thirds, and there is also another close up on her b
oots, which again is a stereotypical shot as 'girls love shoes' which is why they have included it.
Locations within the video included, a race course, while the others are examples of set design like, the inside of the mansion and balcony scenes. I think it is quite clear that the producer wanted the audience to see a 'classy' side of Britney Spears as in previous videos she is represented to be a promiscuos girl, performing suggestive dance routines where as in this video, horse racing is associated with the 'upper class' society which brings a touch of 'class' to Britney's video and herself. However these arnt the typical locations you would expect to see in a Pop/R&B genre video which is why, for me, it stood out from the rest.
Throughout the video it was all continuity editing with very frequent fading in and out transitions to give the quick shots a smooth and calm feel to the video. There’s no camera movement in the video. Just really quick editing.
All in all, the aspects of the micro elements are significantly used to give a stereotypical representation of a pop genre female vocalist music video which helps the audience recognise the genre.
I chose this video to look at the different shots involved (long shot, medium shot and close up) and the effects, because its all a performance, and in our own video we are planning to have performance shots in it. Also its a RnB genre which is what we are looking at. One specific effect 
which stood out for me because i haven't seen it in any other music video, is a gradient effect used on the background and on the artist. Although I'm not entirely sure what it has to do with the song/video itself.
I embedded this video because it follows RnB genre codes and conventions, the main one being; loads of half dressed girls, which conform to Laura Mulvey's theory, the male gaze. In fact Pitbull, the artist is the only man in the video, which men woud look up to as he's managed to get all the good looking girls in his hotel room. This is stereotypical of a RnB genre music video which is why they have used it so the audience can recognise the genre, and because it makes the artist look good and desirable.
I like the clear line between the narrative and performance in this video, which is why i added it, and how the narrative links with song lyrics. My group and I think that in our own video, we shall have a divide between a narrative and a separate performance although this maybe quite challenging to re-create, we think that it would look really effective and conform to the codes and conventions of a pop/RnB genre music video.
s more appealing to men. And two, the idea of a close up shot on the watch was to make sure the audience could see the clear designer make, ‘Baby G’, which is a famous watch brand in America, again this is stereotypical as its representing that females like designer/expensive things, ideally given to them by males because stereotypically you can almost buy a women’s affection with the right price.
chronised with the word ‘goodbye’ this anchors the meaning of the word so it is fully understood, the connotations of this action are that she’s not bothered about her boyfriend and will happily wave him goodbye. Another action which is emphasised within the dance routine is when she says ‘broken hearted’ she pulls her hands apart on her chest to act it out almost, but in fact this is the opposite of what she feeling thats why its emphasised so much.
ary and intimidating as this is what my target audience would expect to find in this music genre. The band name and anchorage also follow magazine conventions as they are positioned below the photo so that it’s not obstructing the audience’s view of the band in any way. I have included other relevant information at the bottom of my magazine which may interest my target audience, such as current heavy metal bands and posters. I decided to display this information because I researched into existing heavy metal magazines (e.g. Kerrang!) and found that they all advertise more than one band on the same cover, so I did. However, unlike existing heavy metal magazine conventions, because my magazine was the first issue, I was unable to stretch my masthead across the whole width of my front cover, as one of the band members would be covering it. So I made it smaller and put it in the left hand side corner which in a way may challenge existing magazine conventions as it doesn’t follow ‘normal’ heavy metal magazines.
This gives me an idea of what I want my own magazine to look like. I created this myself aprat from the photo. It features my masthead and colour scheme.
